Web Designer, Micro-SaaS Developer and Indie Hacker
Hi!👋 My name is Emil Moberg Værnes
I am a 25-year-old full stack developer, graphic designer, and computer science student at NTNU, with 10 years of experience from a variety of software and design projects.
Here, you'll find a collection of my projects and articles where I share insights from my latest ventures.
Projects
2025
FONO
Web design and development of website for music organization FONO.
2025
Developer at Variant
In the summer of 2025, I worked at Variant as a full-stack developer on a project for Direktoratet for høyere utdanning og kompetanse (HK-dir)
2025
Puppet Generator
A Viral Micro SaaS Experiment in AI Image Generation Overview Puppet Generator is a AI-powered SaaS tool I built that lets users generate puppet-style characters from photos. This was both a technical and marketing experiment: could I build and monetize a niche novelty product powered by AI APIs, w
2025
Kaddatreffet
The Challenge This was an extremely ambitious project: organizing a festival in just a couple of months. The organizers wanted me to create a website and a simple visual identity for this high-risk initiative so that students could register for the event and access practical information, both for th
2025
Self Invoice
The Challenge Managing payments to a growing number of micro-influencers presents significant logistical and compliance challenges. Many influencers lack formal business entities, making it challenging for companies to receive proper invoices that meet accounting and tax regulations. This process of
2025
Developer at Append Consulting
Since January 2025 I have been working part-time at Append Consulting, with data science and system development on an optimization project for Hydro Aluminium AS.
Articles
Read about my journey and learn from my successes and challenges as I work to build diverse streams of sustainable income as a solo SaaS developer.
Build Log Week 27, 2025: Cancelling ad campaigns
As expected I did not have much time to build my personal projects this week. But I did monitor my ads and conversion rates for Puppet Generator for a few days. Even though it got more free user sign ups, there were still no paying users. So there was no w
Build Log Week 26, 2025: Testing ad campaigns for Puppet Generator
I started this week by running ad campaigns. Facebook ads did generate traffic, but with a very high bounce rate and almost no signups. Google ads, on the other hand, brought in much warmer traffic. Around 20% signed up for a free user. Therefore I cancele
Build Log Week 25, 2025: Launched ad campaigns
I Finally Launched ad campaigns for Puppet Generator and mobergdigital Figured I will try to use some budget into marketing now to get some data while I have positive cash flow. I procrastinated this a lot. But today, I made an ad quickly using chatgpt